I do not care about your funding.

Disclaimer: This is a pet peeve of mine. Please excuse me while I am a dick for a moment.

I don’t understand companies emailing their customers funding announcements. Why do I care about your funding? You closed your series B? Why do I need to know that? What the hell does that mean? I mean, I know what a series B is, but most of your customers don’t. And even though I can evaluate the names that you so casually drop when you tell me who led your round, your customers don’t.

Instead of telling me how proud you are by raising X dollars from Y investors, show me you can put that money to work by improving the product. If you’re going to improve uptime, do it. Then you can brag to me. For all I know you’re going to be using the money to expand into markets I care very little about.

If you’re going to add more selection and or better deals to your site because of your war chest, do it. I don’t care how you get there or who is backing you; that’s for your startup colleagues and followers on AngelList to care about - not me, the customer. Show me don’t tell me.

My opinion (and we all know how much those are worth): Unless knowing that you have cash in the bank directly improves the value delivered to me, you look more concerned with your startup image than the service you’re providing.

By the way, I hate businesses like that.